If you owned a jewellery store, what events would you do to bring customers to your store? Ie, promo

Ie, Promotions, events, etc. I am not talking about advertisting..

If you owned a jewellery store, what events would you do to bring customers to your store? Ie, promotions, ..?internet explorer update

Have an open house. Serve refreshments.

If you owned a jewellery store, what events would you do to bring customers to your store? Ie, promotions, ..?web browser internet explorer

SALES half off
I'd hold events like fashion designers do for their consumers. I'd do a showcase gala where yuo have a flat cover for perspective people to come and see what you have. Get live TV coverage too if you can. Thats free advertising. if they wont cover your story...have them bring you in and talk on air about the event. Get some trust worthy volunteers to model the jewlery for you. Then at the end of the gala, have it set up where it can be purchased! Also serve some fingerfoods or something nice. Make sure everything is colorful even the foods you serve!

Have a raffle for a piece of jewlery too! Good Luck!
Hmm, without advertising, it doesn't matter what you do, because people won't know about it.

a local place promised that if it snowed more than 6 inches on christmas eve, that everyone's December purchases were free. The odds were heavily in the jewlery store's favor, but it was a very popular promotion. I imagine they purchased some sort of insurance to back the event also....
perhaps bring local artist in to teach a lesson in jewelery making. I would love to see local stores support their local artist, not have so much overseas merchandise on the shelves. I would start promotions for Valentines day, being that it is the next big jewelry gift giving day coming up, perhaps a lesson with this theme in mind.

Hope my suggestions were helpful.

Blessings in your jewelery store adventures.
a great promotion would be glamour pics. Have customers come in pick jewelery to wear and get pic with them. Every woman loves jewelry and once she tries it on and has a reminder of it shell have to buy it.
How about a free cleaning promotion? Get foot traffic with simple, labor-only cleaning. While people wait, they can 'peruse'.

An ad comparing the fire of a clean diamond to the dullness of a dirty diamond would garner attention as would the word FREE which you probably don't get to use often in this business.

You may even consider running a complimentary in-store only promotion (10% off, etc) to cater to your impulse buyers and sweeten the deal.

The cleaning service would likely reveal some candidates that need repair/maintenance to prongs that would boost your service revenue and help people who are unaware of proper maintenance and about to lose their diamond/jewels(s).

Best wishes!
Check in your local city website and look for events.

Usually every year there are some crafts exhibits or events.

Rent a booth in that event and you can promote your store there, give visitors some cards or coupons or discounts when they buy in your store (because exhibit usually only for few days)